As a filmmaker, I am always passionate about creating great and unique video content tailored for businesses. What I am learning in the process is that a video alone is not enough to make a difference in marketing. What do I mean by that? Well, it’s important that business owners do everything in their power to leverage a video that brings in as much traffic as possible to their business.

Recently, I created a video for Patrick Dugan’s coffee shop. Their video and use of it inspired me to share some of the ways that business owners can maximize their own promotional videos to their fullest potential.

Here are some simple ways that business owners can better promote their videos:

1. Create a Share-To-Win Giveaway
By offering a reward you can better boost engagement with your videos and influence more sharing. The reward does not have to be something expensive or grand, but like in the case of a coffee shop, it can be a free pastry or gift card!

2. “Comment Below”
By suggesting that users “comment below” your video, you are guaranteed some direct engagement with your post. It helps to ask viewers to answer a question such as prompting them to comment their favorite flavors, favorite emojis, etc. It also helps to give a shout out and reply to people who do comment below just to show your appreciation and that you took their answers seriously!

3. Boost
Many social media platforms like Facebook and Instagram offer services for post boosting. By boosting a post you are expanding the reach and inviting more eyes to look at your video. Boosting can be as little as $1 a day on Facebook.

4. Use Call to Action
A Call to Action prompts the audience to do something. This can be signing up for a newsletter to begin a customer relationship, a link to buy an item, or to register for more information. By directing your audience to a “next step” you can take advantage of a powerful video marketing tool!

The takeaway of this post is that whatever a business owner does with their video, it should be as easy as possible for the audience and customer to interact with it. Sharing a video is not enough – but then again, don’t underestimate the power of simply asking your audience to share it, either!

All the best,
Mike Collins

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