by mcollins | Sep 30, 2019 | Uncategorized
Now that you’ve decided to use social media for your business, you might be wondering how to grow an audience. After all, you can post as much as you want – but if nobody is there to actually see and engage with what you post then where is the value? In a...
by mcollins | Sep 23, 2019 | Uncategorized
Brand identity is a collection of elements that a company uses – through logos, colors, and more – that convey their “image” to the consumer. Brand identity is what makes your customers recognize your business against all other competitors. That’s why it’s...
by mcollins | Aug 15, 2019 | Uncategorized
In 2019, video marketing is speeding ahead with no signs of slowing down or coming to stop. For both business owners and consumers, video is easily accessible through almost every platform online and those platforms are eagerly welcoming more and more of their users...
by mcollins | Aug 1, 2019 | Uncategorized
Being a business owner means you care about what you do and what you work hard for. You want to share it with the world around you – and the way that you do that is with effective, strategic marketing. Where many go wrong is that they complicate marketing to the...
by mcollins | Oct 9, 2018 | Marketing, Video
As a filmmaker, I am always passionate about creating great and unique video content tailored for businesses. What I am learning in the process is that a video alone is not enough to make a difference in marketing. What do I mean by that? Well, it’s important that...
